Apex

How Apex Built a Healthcare SaaS Platform Ready for Enterprise from Day One

Apex
Apex
Apex

About

Apex is a healthcare SaaS platform designed to handle sensitive patient data, complex reporting, and strict compliance requirements. From HIPAA regulations to enterprise-scale integrations, Apex needed to be both fast to market and enterprise-ready without costly rewrites.

Key Results

$300K+

In compliance retrofit costs avoided through compliance-first architecture

$300K+

In compliance retrofit costs avoided through compliance-first architecture

$300K+

In compliance retrofit costs avoided through compliance-first architecture

40%

Faster delivery of healthcare-specific features with testing-first development

40%

Faster delivery of healthcare-specific features with testing-first development

40%

Faster delivery of healthcare-specific features with testing-first development

In compliance retrofit costs avoided through compliance-first architecture

In compliance retrofit costs avoided through compliance-first architecture

In compliance retrofit costs avoided through compliance-first architecture

10x

user growth sustained without impacting uptime

10x

user growth sustained without impacting uptime

10x

user growth sustained without impacting uptime

The Opportunity

Healthcare SaaS founders face a brutal choice: rush to market with shortcuts or slow down to build for compliance. Most choose speed, basic role systems, simple queues, minimal testing, and pay for it later with:

Maximize

HIPAA Retrofits

Became costly and resource-intensive after launch

Maximize

HIPAA Retrofits

Became costly and resource-intensive after launch

Maximize

HIPAA Retrofits

Became costly and resource-intensive after launch

Calender

Platform Rewrites

Dragged on for 6–12 months, slowing growth

Calender

Platform Rewrites

Dragged on for 6–12 months, slowing growth

Calender

Platform Rewrites

Dragged on for 6–12 months, slowing growth

Blockers

Compliance Blockers

Consistently stalled and delayed enterprise deals

Blockers

Compliance Blockers

Consistently stalled and delayed enterprise deals

Blockers

Compliance Blockers

Consistently stalled and delayed enterprise deals

Apex wanted to take a different path: build compliance-first foundations that would accelerate, not delay, enterprise adoption.

The Impact

Challenge

Typical MVP Approach

With Better Software

Compliance retrofits

8–12 month rebuilds costing $300K–$500K

Compliance baked in from day one, no retrofits needed

Performance bottlenecks

Crashes at 10K+ patient records

Responsive platform during peak loads

Slow enterprise sales

Security gaps delay deals 12–18 months

Enterprise-ready within 3–6 months

Team bottlenecks

Knowledge silos slow velocity

Testing + patterns enabled 5× team growth with no slowdown

The Solution

Better Software partnered with Apex to design an architecture that treated compliance, performance, and scalability as non-negotiables from day one.

Our Approach

Structured Authorization: Fine-grained permission systems to meet HIPAA-level data access requirements. Performance-Oriented Processing: Specialized job queues to keep the platform responsive during data-heavy operations. Enterprise Database Design: Audit trails, advanced schemas, and reporting-ready structures built in from the start. Testing-Driven Culture: Continuous validation and comprehensive test suites to ensure reliability at scale.

Lessons for Other Founders

  • Compliance-first is not optional in healthcare; it’s business insurance.

  • Focus early on authorization, processing, testing, and database design for maximum ROI.

  • Expect investments in strong foundations to pay back within 12–24 months through faster sales, fewer outages, and avoided rebuilds.

  • In healthcare SaaS, technical choices are business choices; every decision either accelerates or delays enterprise success.

Better Software helped Apex prove that in regulated industries, the fastest path to scale isn’t cutting corners, it’s building right from day one.

“By investing in compliance-first foundations, we skipped the painful rebuild cycle most healthcare startups face. We reached enterprise sales readiness 18 months earlier, avoided over half a million in compliance retrofits, and scaled our team without sacrificing speed.”

Tommy Kranwinkle
Matt Hale
Chairman & President at Apex

Other Case Studies

Your next breakthrough starts with the right technical foundation.

Better.

Your next breakthrough starts with the right technical foundation.

Better.

Your next breakthrough starts with the right technical foundation.

Better.