Engineering Principles
Engineering Principles
BUILD SOFTWARE THAT SUCCEEDS FROM DAY ONE
BUILD SOFTWARE THAT SUCCEEDS FROM DAY ONE
BUILD SOFTWARE THAT SUCCEEDS FROM DAY ONE
Discover the proven engineering principles that non-technical and first-time founders use to build rock-solid products, avoid costly mistakes, and launch with confidence.
Discover the proven engineering principles that non-technical and first-time founders use to build rock-solid products, avoid costly mistakes, and launch with confidence.
Discover the proven engineering principles that non-technical and first-time founders use to build rock-solid products, avoid costly mistakes, and launch with confidence.
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WHO THIS PLAYBOOK IS FOR?
WHO THIS PLAYBOOK IS FOR?
Is This You?
You have a product idea, but you’re overwhelmed by where to start, or you’re watching technical costs rise without clarity on results.
You have a product idea, but you’re overwhelmed by where to start, or you’re watching technical costs rise without clarity on results.
Non-Technical Founders
Who want a simple roadmap to build and communicate with technical teams.
Non-Technical Founders
Who want a simple roadmap to build and communicate with technical teams.
First-Time Founders
Who want to avoid rookie engineering mistakes.
First-Time Founders
Who want to avoid rookie engineering mistakes.
Bootstrapped builders
Who need practical strategies for fast, cost-effective product launches
Bootstrapped builders
Who need practical strategies for fast, cost-effective product launches
Hiring Managers
Who want to manage freelancers, agencies, or new hires confidently.
Hiring Managers
Who want to manage freelancers, agencies, or new hires confidently.
SNEAK PEAK
SNEAK PEAK
Here's What's Inside
From understanding core problems to building secure, scalable systems, Engineering Principles gives you the technical foundation every non-technical founder needs to build products that last and teams that thrive.
01
Understanding the Problem Before Building
Why rushing to code without clarity leads to expensive pivots and technical debt.
02
Engineering Culture Over Technology Stack
How the right team mindset matters more than the latest frameworks or tools.
03
Monitoring and Observability
Essential systems to track performance, catch issues early, and make data-driven decisions.
04
Building with Scalability in Mind
Engineering principles that let your product grow smoothly from 100 to 100,000 users.
05
Documentation and Communication
How to create clarity between technical and business teams for faster, better outcomes.
06
Designing for Security from Day One
Critical security practices that protect your users and your business from the start.
07
Avoiding Common Pitfalls
The costly mistakes every founder makes (and exactly how to sidestep them).
08
Moving from 0 to 1 and Beyond
Your practical roadmap for building, launching, and scaling with confidence.
01
Understanding the Problem Before Building
Why rushing to code without clarity leads to expensive pivots and technical debt.
02
Engineering Culture Over Technology Stack
How the right team mindset matters more than the latest frameworks or tools.
03
Monitoring and Observability
Essential systems to track performance, catch issues early, and make data-driven decisions.
04
Building with Scalability in Mind
Engineering principles that let your product grow smoothly from 100 to 100,000 users.
05
Documentation and Communication
How to create clarity between technical and business teams for faster, better outcomes.
06
Designing for Security from Day One
Critical security practices that protect your users and your business from the start.
07
Avoiding Common Pitfalls
The costly mistakes every founder makes (and exactly how to sidestep them).
08
Moving from 0 to 1 and Beyond
Your practical roadmap for building, launching, and scaling with confidence.
01
Understanding the Problem Before Building
Why rushing to code without clarity leads to expensive pivots and technical debt.
02
Engineering Culture Over Technology Stack
How the right team mindset matters more than the latest frameworks or tools.
03
Monitoring and Observability
Essential systems to track performance, catch issues early, and make data-driven decisions.
04
Building with Scalability in Mind
Engineering principles that let your product grow smoothly from 100 to 100,000 users.
05
Documentation and Communication
How to create clarity between technical and business teams for faster, better outcomes.
06
Designing for Security from Day One
Critical security practices that protect your users and your business from the start.
07
Avoiding Common Pitfalls
The costly mistakes every founder makes (and exactly how to sidestep them).
08
Moving from 0 to 1 and Beyond
Your practical roadmap for building, launching, and scaling with confidence.
WHY THIS MATTERS?
WHY THIS MATTERS?
Build Smarter, Scale Faster
Build Smarter, Scale Faster
The proven system to validate your AI idea, ship a solid MVP, and save thousands in avoidable rework.
Clarity Before Code
Validate your product idea with real user workflows before writing a single line of code.
Clarity Before Code
Validate your product idea with real user workflows before writing a single line of code.
Clarity Before Code
Validate your product idea with real user workflows before writing a single line of code.
Speed That Lasts
Ship a working AI MVP in weeks, not months, with a 5-phase system designed for speed and long-term stability.
Speed That Lasts
Ship a working AI MVP in weeks, not months, with a 5-phase system designed for speed and long-term stability.
Speed That Lasts
Ship a working AI MVP in weeks, not months, with a 5-phase system designed for speed and long-term stability.
Cost Confidence
Use budget benchmarks and execution frameworks that prevent costly rebuilds and keep your burn rate under control.
Cost Confidence
Use budget benchmarks and execution frameworks that prevent costly rebuilds and keep your burn rate under control.
Cost Confidence
Use budget benchmarks and execution frameworks that prevent costly rebuilds and keep your burn rate under control.
Not Sure What to Build Next Start Here
Not Sure What to Build Next Start Here
Clarity costs nothing. Confusion costs millions. Get the roadmap that prevents costly rebuilds
Clarity costs nothing. Confusion costs millions. Get the roadmap that prevents costly rebuilds
FREQUENTLY ASKED QUESTIONS
FREQUENTLY ASKED QUESTIONS
Got Questions?
We’ve Got Answers.
Got Questions?
We’ve Got Answers.
Got Questions?
We’ve Got Answers.
Is this playbook really free?
Who is this playbook best for?
Do I need technical skills to use this playbook?
How long will it take to see results?
Will this help me even if I’ve already started building?
Can Better Software help me build my AI MVP?
Is this playbook really free?
Who is this playbook best for?
Do I need technical skills to use this playbook?
How long will it take to see results?
Will this help me even if I’ve already started building?
Can Better Software help me build my AI MVP?
Is this playbook really free?
Who is this playbook best for?
Do I need technical skills to use this playbook?
How long will it take to see results?
Will this help me even if I’ve already started building?
Can Better Software help me build my AI MVP?
Your next breakthrough starts with the right technical foundation.
Better.
Your next breakthrough starts with the right technical foundation.
Better.
Your next breakthrough starts with the right technical foundation.
Better.